Pixbook

Scope of the work:

— UI/UX, Strategy, Tone of voice, Copywriting, Branding, Web design

Goal:

— The primary goal is to re-engage customers with a revitalized brand identity and a seamless, intuitive user experience that simplifies the creation of photo products, ultimately increasing conversion rates.

Key Changes and Design Principles

Improved Navigation:

• Introduction of clear sections, such as "Popular Categories," to help users quickly find the products they are interested in.
• Intuitive visual categories with large tiles make browsing and navigation effortless.

Enhanced Visual Hierarchy:

• Highlighting key elements, such as promotions ("2025 Photo Calendar Sale") and CTA sections ("Start Designing"), effectively draws users’ attention.

Building Trust with the Brand:

• Adding a "Customer Reviews" section strengthens credibility and encourages purchases.

Inspiration and User Support:

• The "Get Inspired" section provides ideas and tips, making it easier for users to creatively utilize the products.

• An expanded FAQ section ("Questions and Answers") supports users in resolving issues and making purchase decisions.

Enhanced User Experience

Faster and Easier Designing:

• The new "Smart Design" section clearly explains the product creation process, reducing barriers for first-time customers.

Aesthetic and Visual Consistency:

• The design maintains a cohesive visual style aligned with Pixbook’s brand identity while introducing a modern and clean look.

Responsiveness:

• The page is designed with desktop users in mind, but the structure is ready for adaptation to mobile devices, ensuring a seamless experience across all platforms.